Getting a hosting account has been a requirement for every website owner. These days, it is hard to conduct a business or even get a loyal following if you are simply hosting your site on a free provider. It is with this reason that a lot of hosting companies have emerged. The market has changed as hosting accounts become cheaper and servers become larger. Before, people had to pay extra if they want to host extra domains or get extra storage. But today, there are a lot of web hosting companies that provide extras or add-ons for free.
Due to the number of hosting companies in the market, the competition has become fiercer. With this comes an array of marketing strategies. One type of marketing strategy that has really gotten a lot of people to take their wallets out is the ‘money back guarantee’. Let us take a closer look on why this marketing strategy works.
Well, a money back guarantee gives the buyer the freedom to reclaim the money that they have spent if the product fails to live up to their standards. It is appealing because it has literally reversed the risk from the buyer to the seller. This means that if the buyer did not get what he or she wanted out of the product, then the seller pays.
There are two types of guarantees namely the ‘no questions asked’ guarantee and the conditional guarantee. Conditional guarantees, in my opinion, do not necessarily reverse the risk for they will not refund your money unless you give a valid reason. ‘No questions asked’ guarantees are better.
In the web hosting world, they offer two types of guarantees: uptime guarantee and the simple money back guarantee. Money back guarantees are given so that people will decide to host their websites with a particular company. This is not dependent on anything. So long as the user finds something wrong, they can ask for their money back. This is like the ‘no questions asked’ guarantee.
Meanwhile, for uptime guarantee (usually 99.9%), there are web hosts that will return your money if your website experiences any downtime over a stated amount per month. Anything downtime over .1% or 43.2 minutes in a month is typical. These companies are proud of making sure that all websites are up and running. This is a great guarantee for a web hosting account because it means that your website will be kept intact letting you enjoy a stream of traffic along with income from your website. There are some great hosting providers that give this guarantee mentioned on our site. They give you a guarantee that your website will be up 99.9% of the time. Of course, there is still that 0.1% chance of downtime. But I personally haven’t noticed any downtime in the almost 3 years I have been using them.